The Coach Foundation is continuing its year-round donations to the Hetrick-Martin Institute and the Point Foundation, two organizations dedicated to supporting LGBTQ+ youth. Be sure to check back, because we’ll be updating all month long with brands launching Pride initiatives. So whether you’re searching for a look to wear to your local Pride march, or hitting the beaches of Fire Island, why not shop with purpose? Below, GRAZIA USA rounded up the brands that are doing the work in supporting the LGBTQ+ communities. Others are bringing the community together, like Coach, which kicked off Pride by not only releasing a Pride-themed collection (with proceeds supporting the Hetrick-Martin Institute, the Point Foundation, and CenterLink Community through The Coach Foundation), but also threw a bash at the iconic West Village institution The Monster, to celebrate the power of allyship in a place where everyone can be their authentic selves. Some are making hefty donations to LGBTQ+ organizations, like COS and Levi’s. But which are going beyond rainbow-stylized collections and stepping up to fully support the community? We’re rounding up fashion brands giving back to important causes in significant ways. Two weeks earlier, Coca-Cola was faced with a similar controversy, and pulled the plug on a ‘virtual coke’ website after a row erupted over the site filtering the word “gay”.Pride month is here and like years’ past, brands are showing their support and allyship to the LGBTQ+ community.
![adidas gay pride shirt adidas gay pride shirt](https://i.pinimg.com/originals/ab/be/f3/abbef366bc42f5c8996faab1673decf0.png)
NB The word “bisexual” was blocked by Nike iD, because there was a six-character limit on words for Nike iD. Nike iD, an equivalent service offered by Nike allowed users to write the words “gay” and “lesbian”, but blocks words such as “faggot”. The company came under fire from LGBT+ people but said at the time that they were forced to ban the words from their trainers as “a restrictive measure that unfortunately prevents both genuine and disruptive users from experiencing the miadidas offer.” They said it was a reflection of “the sad reality of the society we live in.” One month later, adidas backtracked and allowed gay and lesbian to be printed on the customisable shoes, whereas “bisexual”, “bi”, “trans”, and “homophobia” were still a no-go. This system filtered certain words, and there was a “disallowed” list which included i.a. This was launched in 2015 (see below), the same year adidas participated in a Pride parade for the first time, in Oregon.Īdidas allowed users to customize various models of its trainer before purchasing, using an online system ( miadidas). They have a “Love Unites” page on their internal volunteering and donation platform for employees to get involved and donate their time or money to LBGT+ organizations.Īs an iniative from the employees (mostly designers) a Pride Pack was proposed to, and approved by the Board. The first Employee Resource Group for LGBT employees was created in N America (Portland and Toronto), as well as in the HQ in Herzogenaurach, Germany. They s tarted to provide internal education to employees, and began attending LGBT+ recruiting conferences. First of all, the HR policy was extended with domestic partnership benefits for healthcare, employees transitioning gender, and "inclusive parental benefits to include ALL parents, no matter how they choose to bring children into the world". In 2014, the company started paying (extra) attention to its LGBT employees. The partnership with Athlete Ally started in 2020, while The 2020 collection featured eight pairs of shoes, in line with what we've seen in the previous years, with a mix classic and modern sneakers. The #LoveUnites conversation is where we’ll share stories of Pride from all corners of the LGBTQ+ community, to highlight the diversity of identities and voices that love unites." We’re connecting in new ways, through video calls and FaceTime photoshoots, transcending boundaries both literal and figurative to bring together our adidas athletes and allies across the world. This Pride month, we’re teaming up with athletes and advocates in the queer community, partner organizations and others to share real stories of inspiration, solidarity, and self-expression. Alongside our partners, Athlete Ally and Stonewall, we are committed to amplifying BIPOC LGBTQ+ voices in our work together. We wish to combat the historic erasure that Black, Indigenous, and People of Color (BIPOC) have faced, both within the LGBTQ+ movement and beyond.
![adidas gay pride shirt adidas gay pride shirt](https://i.ebayimg.com/images/g/gPMAAOSw3fNgX0eO/s-l400.jpg)
Pride 2020 is about all the acts of love that bolster the LGBTQ+ community, especially in challenging times.